+97142555496      WhatsApp

A trademark in the UAE: ways to protect and maintain it

A trademark is a valuable asset for any business or individual in the UAE who wishes to protect its brand identity and distinguish its products or services from its competitors. Trademarks are regulated by federal laws that provide for their registration, protection, and enforcement in the UAE. In this article, we will explore the importance of trademarks, the process of registering a trademark in the UAE, ways to protect and maintain a trademark, and the legal remedies available to trademark owners in case of infringement.

Importance of Trademarks

Trademarks are essential for businesses and individuals as they help create brand awareness and build customer loyalty. A trademark can be a word, symbol, design, or combination that identifies and distinguishes the goods or services of one party from those of others. By registering a trademark, a business or individual can prevent others from using similar marks that may confuse customers or dilute the value of their brand.

You should know: How New DIFC IP Law protects Well Known Trademarks not Registered in UAE?

Registering a Trademark in the UAE

The UAE is a member of several international treaties and conventions that govern the registration and protection of trademarks. The primary law governing trademarks in the UAE is Federal Law No. 36 of 2021, as amended for the administration of trademarks in the country.

The process of registering a trademark in the UAE involves the following steps:

  1. Filing an application: The applicant must file an application with the Ministry of Economy, providing details of the mark, the goods or services for which the mark will be used, and the class of goods or services to which the mark belongs.
  2. Examination of the application: The Ministry of Economy examines the application to ensure that it meets the legal requirements for registration.
  3. Publication of the mark: If the mark is found to be eligible, it will be published in the Ministry’s Bulletin for opposition purposes. If no opposition is filed within a specified period, the mark will be registered, and the applicant will receive a certificate of registration.

Ways to Protect and Maintain a Trademark

Once a trademark is registered, it is essential to protect and maintain it. The following are some ways to ways to protect and maintain a Trademark:

  1. Use the trademark: Regular and consistent use of a trademark is critical to maintaining its protection in the UAE. Failing to use the mark for an extended period may lead to its cancellation or removal from the register.
  2. Monitor the marketplace: It is crucial to monitor the marketplace regularly for any trademark infringement. Regular monitoring can help identify potential infringers and allow for prompt legal action to prevent further infringement.
  3. Renew the trademark: In the UAE, trademark registration is valid for ten years and renewable for similar periods. It is essential to renew the trademark registration before it expires to avoid any loss of rights.
  4. Record the trademark with Customs: Recordation of the trademark with the UAE Customs can help prevent the importation of counterfeit goods that may infringe on the trademark.
  5. Take legal action against infringers: If a trademark owner believes their trademark has been infringed, they may seek legal remedies through the UAE courts. Legal remedies available for trademark infringement include an injunction to prevent further infringement, damages for any losses suffered, seizure and destruction of infringing goods, and criminal prosecution in cases of willful infringement.
  6. Use the appropriate trademark symbols: The use of the appropriate trademark symbols, such as ® or ™, can help notify others that the mark is protected and owned by the trademark owner.
  7. Educate employees: Educating employees on the importance of trademark protection and the proper use of the trademark can help prevent unintentional infringement and misuse of the mark.

Read more about : The New Trademark Law in the UAE

Legal Remedies for Trademark Infringement

If a trademark owner believes their trademark has been infringed, they may seek legal remedies through the UAE courts. The following are some legal remedies available for trademark infringement:

  1. Injunction: A court may issue an injunction to prevent further trademark infringement.
  2. Damages: A court may award damages to the trademark owner for any losses from infringement.
  3. Seizure of Infringing Goods: A court may order the seizure and destruction of infringing goods.
  4. Criminal Prosecution: In cases of willful trademark infringement, a criminal complaint may be filed against the infringer, leading to imprisonment and fines.

Protect and maintain your trademark with Trademark Agent in the UAE.

Protecting and maintaining a trademark is critical to the success of any business in the UAE. Working with a trusted and experienced trademark agent in the UAE such as HHS Lawyers in Dubai can provide various benefits for businesses and individuals seeking to protect their trademarks. HHS Lawyers in Dubai is a leading trademark agent in the UAE with years of experience and expertise in trademark registration, maintenance, and protection. Their team of trademark professionals can assist in conducting trademark searches, filing trademark applications, responding to office actions, renewing trademark registrations, monitoring trademark infringement, and enforcing trademark rights.

By working with HHS Lawyers in Dubai, businesses and individuals can ensure that their trademarks are protected, maintained, and enforced effectively. It enables them to continue differentiating their products or services in the marketplace and build a strong brand reputation.

Hazim Darwish

Hazim Darwish, is a Senior Partner of HHS Lawyers in UAE. Practicing law for almost a decade, he has in-depth knowledge on UAE legislation with particular expertise on legal drafting, contract drafting, labor disputes, family law, and regulatory compliance for business organizations. Hazim Darwish also provides counsel on legal rights and obligations in the UAE to clients, including individuals and businesses subject to investigation or prosecution under Criminal Law by major regulators.