+97142555496      WhatsApp

How to Prevent Trademark Infringement in the UAE: Best Practices and Tips

A trademark is a distinctive sign that identifies the source and quality of a product or service. It can be a word, logo, symbol, slogan, color, shape, or any combination of these elements. Trademarks are valuable assets for businesses, as they help them build brand recognition, reputation, and customer loyalty.

However, trademarks are also vulnerable to infringement, which is the unauthorized use of a trademark or a similar mark by a third party on competing or related goods or services. Trademark infringement can cause confusion among consumers, damage the reputation of the trademark owner, and reduce the value of the trademark.

Therefore, it is important for businesses to take proactive measures to prevent trademark infringement and protect their intellectual property rights. In this article, we will discuss some of the best practices and tips for preventing trademark infringement in the UAE.

  • Register Your Trademark

The first and most important step to prevent trademark infringement is to register your trademark with the UAE Ministry of Economy. Registration gives you the exclusive right to use your trademark in the UAE for 10 years, renewable for another 10 years. Registration also allows you to sue infringers and claim compensation for any damages caused by their actions.

To register your trademark in the UAE, you need to file an application with the Ministry of Economy, pay the required fees, and submit the following documents:

  • If you apply for a trademark in your own name and you are a UAE national, you do not need a license
  • If you apply for a trademark in the name of a company or institution, you need a commercial license
  • If you apply for a trademark through a registered trademark agent, you need to provide a legal power of attorney
  • If you are a foreign trademark owner, you must apply through a registered trademark agent and attach a notarized and legalized power of attorney.

The Ministry of Economy will examine your application and accepted marks are published in the Official Trademark Bulletin, which is issued twice a month. If no opposition is filed within 30 days from the date of issuing the Trademarks Bulletin, your trademark will be registered and you will receive a certificate of trademark registration.

  • Monitor Your Trademark

After registering your trademark, you need to monitor its use in the market and online. You can use various tools and methods to keep track of any potential infringers, such as:

  • Searching online databases and platforms for similar or identical trademarks
  • Conducting market surveys and research to identify any unauthorized use of your trademark
  • Hiring a professional trademark watch service to alert you of any conflicting trademarks or applications
  • Joining online forums and communities related to your industry or niche to stay updated on any relevant developments or trends

Monitoring your brand name will help you detect any infringement at an early stage and take appropriate action before it causes significant harm to your business.

  • Enforce Your Trademark

If you find out that someone is infringing your trademark, you need to enforce your rights and stop them from doing so. You can use various legal remedies and strategies to enforce your trademark, such as:

  • Sending a cease and desist letter to the infringer, demanding them to stop using your trademark and remove any infringing products or materials from the market
  • Negotiating a settlement or a license agreement with the infringer, allowing them to use your trademark under certain terms and conditions
  • Filing a complaint with the Ministry of Economy, requesting them to seize and destroy any infringing products or materials
  • Filing a civil lawsuit against the infringer in the competent court, seeking an injunction, damages, and legal costs
  • Filing a criminal complaint against the infringer with the public prosecution, seeking imprisonment and/or fines.

The choice of enforcement method depends on various factors, such as the nature and extent of the infringement, the identity and location of the infringer, the evidence available, and the costs involved. You should consult a qualified trademark lawyer before taking any action.

Seek assistance from HHS Lawyer

HHS Lawyers & Legal Consultants is a law firm that specializes in intellectual property protection and enforcement in the UAE. We have a team of experienced and qualified trademark lawyers who can assist you with trademark infringement issues. Some of the services we offer are:

  • Enforcing your trademark rights and taking legal action against infringers by sending cease and desist letters, filing complaints with the authorities, or initiating civil or criminal lawsuits.
  • Aid you in resolving any trademark disputes that may arise with other parties, either amicably or through litigation. 
  • Represent you in arbitration or mediation proceedings, if applicable.
  • Provide you with expert advice on any trademark-related issues, such as validity, infringement, licensing, assignment, or cancellation of trademarks.

We can help you protect your trademark from infringement and defend your rights in the UAE. We have a proven track record of successfully handling trademark disputes and litigation. If you need any assistance with trademark infringement in the UAE, contact us now.


Trademarks are essential for businesses to succeed in today’s competitive market. However, they are also prone to infringement by unscrupulous parties who want to take advantage of their goodwill and reputation. Therefore, businesses need to take preventive measures to safeguard their trademarks from infringement.

Read More: A trademark in the UAE: ways to protect and maintain it

M. Al Khatem

Trademark & Intellectual Property

M. Al Khatem is a senior Trademark and Intellectual Property (IP) expert in HHS Lawyers. He has handled some of the firm’s complex, high-profile cases – many involving the protection of trademark and IP rights.